Cat lovers celebrate 10 years of Black Cat Day
18 October 2020
Cat lovers have a lot to celebrate this Black Cat Day (27 October) as Cats Protection announces that black and black-and-white cats are no longer overlooked as they once were.
A decade after the awareness day was started by the charity every 27 October as a response to the discovery that black cats took longer to rehome than other cats, they now spend 11 days less on average in care before being rehomed.
Around 65,000 black or black-and-white cats have been homed through Cats Protection’s adoption centres since the campaign started in 2010, which is 44% of all the cats homed through the charity’s centres.
However, it is over the past five years in particular that the difference in time it takes to rehome has most noticeably changed.
Cats Protection says: “It’s brilliant news that our campaigning has paid off and we’ve made a real difference. Black and black-and-white cats now spend less time in our care than when we started promoting the issue and, each year, we get thousands of cat lovers celebrating the day and engaging with our #BlackCatDay hashtag on social media. In honour of this year’s Black Cat Day we need to continue this great work and keep finding loving homes.
Over the course of the campaign, Cats Protection has explored reasons why black cats were less popular and worked to change adopter perceptions and buck the rehoming trend. Among the ideas challenged have been that black cats have been seen as unlucky, associated with the supernatural or are not photogenic in selfies.
This year, Cats Protection is inviting supporters to showcase their black cat knowledge and host a quiz for friends and family while also raising vital funds for the Frome Branch by visiting cats.org.uk/blackcatquiz.
To find out more about Black Cat Day visit cats.org.uk/black-cats