Cats Protection has worked in partnership with PURINA® for many years and values the company as a key corporate supporter of the charity. PURINA’s range of pet foods includes some of the UK's best known brands including Pro Plan®, Purina ONE® and FELIX® to name but a few and we are pleased to work in partnership with PURINA in a variety of different areas and across a range of campaigns.
Each year PURINA supplies food for our cats throughout our network of adoption centres and branches across the UK with Pro Plan and FELIX brands being fed at our adoption centres. PURINA also produces and distributes thousands of rehoming starter packs each year to our network to help new cat owners welcome an adopted cat into their home.
In addition, the company supported Cats Protection through the 2011 and 2012 ‘Together We Can’ campaigns. The aim of the campaign was to encourage customers to visit the ‘Together We Can’ website and pledge to recycle their steel pet food cans. Once the 50,000 pledge target was reached in 2011, PURINA donated £10,000 to Cats Protection. An increased target of 75,000 pledges was set for the 2012 campaign which was achieved in just two weeks. That year PURINA also introduced a charity vote, with an additional £10,000 to be split between pledger’s three chosen charities - based on the vote. As a result, Cats Protection received over £13,700 through the combined contribution of the recycling and charity vote elements of the campaign, with the funds going towards a new build in Padgate, Warrington.
The World of Felix® have also supported Cats Protection. After 10 successful years, the World of Felix token redemption scheme ended on 31 August 2015. The World of Felix scheme has been a huge success for the charity.
Our thanks go to PURINA for its ongoing support of Cats Protection. Thank you also to all those that have pledged to recycle their steel pet food cans and used their FELIX tokens to benefit Cats Protection.
For more information about PURINA please visit www.purina.co.uk ® Reg. Trademark of Société des Produits Nestlé S.A.