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21st October 2021

A growing trend of cat and kittens being sold online has prompted a cat charity to warn about the dangers of buying sick and underage kittens.

During the 2020/2021 financial year, around 340,000 cats bought were found online on sites including Gumtree, Preloved, Facebook and Pets4Homes, accounting for 68 per cent of all cats purchased, according to Cats Protection’s Cats And Their Stats (CATS) Report 2021 released this week.

This contributed to an increase in the number of pet cats in the UK, which leapt up from 10.2 million in 2020 to 10.8 million in 2021. Just over one in four households (26 per cent) own at least one cat, according to the report.

However, Cats Protection says the trend for buying online has also attracted unscrupulous individuals who have found ways around selling restrictions on pet websites and social media. 

Over the same timeframe, Action Fraud, the UK’s national centre for online fraud and cybercrime has reported an increase in kitten or cat fraud. In the 2020/21 financial year, 1,146 instances were reported to them, with cat buyers losing an average of £216 each - a huge increase on 2019/20 where only 190 instances and an average loss of £169 was reported.   

Cats Protection says it also has been contacted by a growing number of people who said they were mis-sold a kitten.

Samantha Webb, 32, from Truro says she was tricked when she purchased her kitten Franky after seeing him on Facebook in May. 

“I saw a photo of playful kittens with a caption saying ‘10-week-old kittens ready to go, mum can be seen’ and I contacted the owner to arrange an appointment.

“On arrival, I was handed a frail and limp kitten who wouldn’t open his eyes. He didn’t resemble any of the kittens in the photo at all.

“I handed over an agreed fee of £30 just so I could get this poor kitten to the vet, who confirmed he was just four weeks old and had a neurological condition called cerebellar hypoplasia caused by his mum having a virus during pregnancy.

“I tried to look after Franky at home but one night he fell into a disorientated state, drooling and whining and pressing his head against the wall.  I rushed him back to the vet and despite doing what they could, Franky’s condition quickly deteriorated and he had to be put to sleep.

“I’ve reported the incident to Facebook and the RSPCA. I feel it’s so important that people are aware of unscrupulous sellers out there.”

“Samantha’s case is one of many that have been related to us by worried cat lovers,” said Stefan Blakiston-Moore, Cats Protection’s Advocacy and Government Relations Officer.

“Adverts for cats and kittens may be misleading. Sellers will usually come up with ways to stop buyers seeing young kittens with their mum cat in their home environment, for example by stressing the need to keep to social distancing rules.

“This means in many cases kittens are handed over on the first meet up, with the buyer not realising that the kittens are sick, diseased or have severely impaired immune systems after being taken from their mum when they were too young.”

TV personality and animal welfare campaigner Deborah Meaden has lent her support to Cats Protection’s campaign.

“Online shopping has undoubtedly become a huge part of our lives – particularly during the pandemic. But when it comes to cats and kittens, buying online isn’t without its risks, says Deborah.

“It is shocking to see how easy it is for unscrupulous sellers to operate online and put profit before kitten welfare.

“Consumers may find themselves duped into purchasing kittens which are too young or sick, leaving them with high vet bills, or in some cases, a kitten which tragically dies.

“Cats Protection’s work with government and extensive advice to consumers is vital to ensure potential cat owners get a healthy and happy pet and stamp out the mis-selling of pets.”

Cats Protection’s latest campaign taking place this winter – Eight Precious Weeks – highlights the importance of the first weeks of a kitten’s life where they need to stay with their mum so they can develop into a healthy cat.

The charity’s website provides guidance on what to ask when purchasing kittens along with a free-to-download checklist at

Top tips include checking the seller is licensed or registered with a local authority in advance, and visiting the seller to see the kittens with their mum cat before committing to any purchase.

Cats Protection is a national network of around 210 volunteer-run branches, 37 centres and 110 charity shops which help around 200,000 cats and kittens each year.

~ Ends ~

For media enquiries please contact Cats Protection’s Media Team on 01825 741 911 or email

For photos of Samantha Webb and Franky, and Deborah Meaden, please click on

 The Cats And Their Stats (CATS) Report 2021 can be viewed at

Notes to editors:

  1. The 340,000 purchased cats that were found online is for the period of 31 March 2020 to 31 March 2021, broadly equating to the 2020/2021 financial year.
  2. Cats Protection’s Cats And Their Stats (CATS) Report 2021 has been produced by Basis Research for Cats Protection and consists of 10,519 interviews with cat owners and non-cat owners carried out between 8 March and 12 April 2021.
  3. Cats Protection is the UK’s leading feline charity, founded in 1927 as the Cats Protection League. We ask that you use the name Cats Protection when referring to the charity.
  4. The charity’s registered charity number is 203644 (England and Wales) and SC037711 (Scotland).
  5. Action Fraud is the UK’s national reporting centre for fraud and cyber crime. If you think you’ve been a victim of fraud, contact your bank immediately and report it to Action Fraud online at or by calling 0300 123 2040.
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