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Cats Protection is proud to work in partnership with many companies who share our passion for cats


Cats Protection has worked with our corporate partner Ceva, manufacturers of the leading pheromone range FELIWAY® for over 10 years and we are so excited to begin a new partnership agreement for the next three years. 

Ceva explains: “The incredible bond between people and cats can be a profound one. When Ceva had the opportunity to partner with Cats Protection we felt it was a perfect continued collaboration for us through our FELIWAY® range. We are thrilled to be working alongside the UK’s leading cat charity and excited to work with the incredible teams at Cats Protection again by developing our partnership over the next three years." 

Ceva will donate 10p to Cats Protection for every UK sale of a FELIWAY® Classic or FELIWAY® Optimum Diffuser over the next three years, raising at least £45,000 to support cats and kittens in our care. 

To find out more about FELIWAY® please visit 


Petplan and Cats Protection have been in partnership since 2001 and together, with our supporters and the adoption team, we have raised over £7 million. All cats that we rehome as pets can come with four weeks' free insurance from Petplan to ensure they get the best possible start in their new home.

Pets at Home and The Pets at Home Foundation

In 2006 Pets at Home founded its own charity, Support Adoption For Pets (now rebranded to The Pets at Home Foundation), and both are big supporters of Cats Protection.

The charity offers grant funding and through their Charity of the Year initiative our branches and centres are able to hold fundraising and awareness events with their partnered stores. Pets at Home also donate stock supplies and hold annual fundraising weekends for Cats Protection across all stores. Together with the proceeds from the nine annual fundraising weekends we have now raised more than £360,000‬! Pets at Home have also supported us by providing the space for two homing & information centres in their Newbury and Cardiff Newport Road stores.

We are supported through Pets at Home’s VIP (Very Important Pets) Club which has to date raised a total of just over £895,000 for us in Pets at Home vouchers to spend on whatever the cats in our care need. To sign up and support us through VIP please click here


PURINA® has partnered with Cats Protection for more than 30 years and supports a variety of our initiatives and campaigns. In 2018 we launched a joint campaign called ‘The Unadoptable Stories’ for four weeks. Through the mass reach, multi-platform campaign, together we were able to highlight that no matter whether they have medical conditions, are a little older, or just a bit shy, every cat deserves to find their perfect match, as we believe no cat is unadoptable. The campaign was a great success and generated significant awareness for Cats Protection, PURINA® and our partnership. PURINA® also generously made a donation to fund the running costs of our National Cat Adoption Centre for the month of November.

Our thanks also go to them for being the official sponsor of the National Cat Awards for the eighth time. As part of its sponsorship support, PURINA® encouraged entries among its consumers and through its pet-loving online community, increasing awareness of the awards and extending their reach. PURINA® also provides subsidised food for cats in our care.

Shark vacuum cleaners 

Shark, the UK’s best-selling vacuum cleaner brand*, started supporting us in 2019 and we’re absolutely delighted that our partnership with Shark has so far raised over £90,000, a massive thank you to Shark for their support! We’re also very pleased that our partnership with Shark is continuing into 2021 too.

Shark have committed to donating a further £50,000 to Cats Protection and £50,000 to Dogs Trust during the second year of our partnership. This donation from Shark could pay for one day’s care for over 2,700 cats at our centres, so a massive thank you to Shark for continuing to support our work in 2021.

Designed for pet owners, Shark’s TruePet vacuum cleaners help you quickly remove embedded pet hair from floors and furnishings with a purposefully-designed pet tool, and feature innovative cleaning technologies such as Anti Hair Wrap Technology.

For more information about our partnership with Shark, please click here.

*UK market data, all vacuum cleaner sales by volume, July 2019 - Aug 2020.

Simon’s Cat

Creator of the popular animations and comics, Simon’s Cat kindly provided the designs for our charity pin badges, which were sold during the last five Cats Protection fundraising weekends at Pets at Home stores and they have donated designs for our Christmas card range.

They have also worked with us to produce a range of Cat Logic and Cat Care videos which feature Cats Protection explaining why cats often behave the way they do, alongside their well-known animations. These can be viewed here

They also support our Cat Sponsorship programme and help to promote the programme to their followers.

Sure Petcare

Sure Petcare have created a range of award winning microchip cat flaps and feeders, which help you become even better connected with your pet. Sure Petcare kindly offers a 10% discount to Cats Protection supporters on all their products – please visit this page to find out more

By using this discount code, they will also donate 10% of each purchase price to Cats Protection.

Sure Petcare have also sponsored our newsletters and share our messages and campaigns to their followers.

Thank you to the many others who support our work through corporate partnerships. For more information on how your company can work with us, please click here or contact our Corporate Partnerships team on 01825 741 203 or via email

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