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Our vision is a world where every cat is treated with kindness and an understanding of its needs

It’s an ambitious vision. However, we truly believe it can be achieved because of our passion, our professional approach and simply because cats are among the UK’s most popular companion pets.

Cats Protection has simple and clear objectives to help cats. These are:

Our strategy and plans

Our new strategy acknowledges that cat welfare education and information for adults and children will be essential to achieving our vision of a world where every cat is treated with kindness and an understanding of its needs. For this reason we have increased our emphasis on this part of our work.

Children and young people will be the cat owners of the future and only by building their understanding and knowledge of cat welfare can we make the world a better place for cats. However, homing and neutering will continue to be a big part of what we do for the foreseeable future.

Read the full Cats Protection strategy

Moving forwards together

Our values

  • Cats and their welfare are at the centre of everything we do
  • We never put a healthy cat to sleep
  • We value and respect our volunteers, supporters and staff
  • We are committed to providing a high quality service
  • We are open and honest

In the longer term

Our work will ensure that there will be fewer cats needing our help.

Strategic aims

This is how we will help more cats:

  • We will significantly increase awareness of Cats Protection and our work
  • As the leading authority on cats we will help people better understand their needs in order to improve the welfare of all cats
  • We will help to reduce overpopulation of cats:
    • through targeted neutering campaigns and education
    • by directing more resources to the promotion of early neutering
    • by doing more research and gathering better data on the impact of our neutering work
  • We will home more cats until our work on information, education and neutering reduces the long-term need for homing.

Helping us to get there

  • We will significantly grow income and manage our funds to enable us to help more cats, now and in the future
  • We will speak up for cats and represent their interests
  • We will increase the extent and effectiveness of our collaboration with animal welfare charities and other organisations, for the benefit of cats

Download our Moving forwards together leaflet

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