Black cats - October 2016
01 October 2016
A survey of 1,005 members of the public for Black Cat Day found that black cats are perceived as less playful and friendly than their more colourful counterparts.
The survey asked for people's perceptions of cats which were either black, ginger, tabby or tortoiseshell using a sliding scale. Monochrome moggies were seen as less friendly, playful, vocal and attention-seeking than gingers or tabbies, which typically find new owners faster.
Other findings were:
• Nearly three quarters of respondents (73%) said that looks are at least ‘somewhat important’ when adopting a cat
• Nearly three quarters of respondents (69%) said that colouring is at least ‘somewhat important’ when adopting a cat
• The top three attributes Brits think will increase a cat’s chance of adoption first are based on whether they are the best-looking (34%), their cuteness (32%) and their friendliness (22%)
to read the press release