Ways to partner with us
Access to your audience
You could help us to reach a bigger audience by communicating our key messages and campaigns to your customers such as via your publications, website, social media channels and internal communications to employees.
For example, you could communicate about our work, early neutering, Cat Sponsorship programme, Cat Guardians scheme, veterinary advice or campaigns such as National Black Cat Day and Manifesto for Cats.
Payroll Giving
Payroll Giving is an easy way for your employees to make a monthly donation through their pay. Through your payroll department, employees can make a regular donation with the amount they specify being deducted from their pay before tax is taken, so every £1 they give to Cats Protection will only cost them 80p. This is an extremely beneficial source of revenue for Cats Protection as it provides us with regular income. It also brings benefits to your company as it can raise your Corporate Community Investment profile, boost employee morale and engender a sense of team-building, which can aid staff retention.
In order for employees to be able to donate this way, you will need to have a Payroll Giving scheme in place. More information about Payroll Giving can be found here. Alternatively, contact partnerships@cats.org.uk for more information regarding partnerships.
Cause-related marketing campaign (CRM) or product licensing
A cause-related marketing (CRM) campaign is a great way to support the charity and offers mutual benefits. A CRM partnership would convey to your customers and employees your corporate responsibility, could increase sales, improve customer loyalty and foster positive brand association, while at the same time raising essential funds for Cats Protection. This could also take the form of product licensing.
Corporate Sponsorship opportunities
Throughout the year, Cats Protection holds various events that may be available for corporate sponsorship. These could include the National Cat Awards, International Challenge Events and our advocacy campaigns. Another opportunity could be providing funding towards our capital build programme with many new centres planned across the UK over the next few years.
Alternatively, you could help with the day to day costs of running a centre such as funding food for a year.
Benefits of corporate partnerships for charities
There are many different advantages of corporate partnerships, for example with the support of a commercial entity, we have access to a new pool of clients to help homeless cats across the UK.
Everyday there are more and more cats within the UK without a home, without the care that they need to survive. Raising awareness of the issues we are up against and the specific risks that could come into play is a great step towards making a marked difference.
Why are corporate partnerships so important?
Corporate partnerships provide charities with a range of financial and non-financial benefits to help them toward their key objectives. For example, our corporate partners help us towards our key objectives of homing, neutering and education. Through our partners we are also able to communicate our key messages and campaigns to a vast audience. These partnerships are pivotal to the success of Cats Protection and many other charities within the UK.
Our current partners
We have developed a range of corporate partnerships with our existing partners who include Purina and Petplan among others.
For more information on how your company can work with us and to share your ideas please contact our Corporate Partnerships team on 01825 741 351 or via email partnerships@cats.org.uk. To find out more about our current corporate partnerships click here.
