Safety and inclusivity 

In the interest of ensuring our channels are inclusive, welcoming and in line with our values, we reserve the right to hide or remove certain posts or comments.  

Instances in which we would remove posts or comments include: 

• violent, obscene, offensive, profane or hateful posts, links or images
• threatening, abusive or defaming language of an individual or organisation
• content of a sexually explicit nature
• discriminatory or demeaning comments or images, especially using race, religion or belief, sexual orientation, age, gender reassignment, sex, pregnancy and maternity, marriage and civil partnership, disability, or any other personal characteristic as a means of insult
• swearing or obscenities
• bullying, harassment or sexual harassment
• posts suggesting or encouraging anything illegal, including but not limited to illegal acts, breach of copyright, defamation or contempt of court
• content that breaches data protection, for example sensitive data or personal details about you or other people, including contact details
• sharing information or content that could put vulnerable people at risk
• comments or imagery that violates the privacy of our team members
• details or images of any Cats Protection Lifeline cats
• breach of any of the terms of any of the social media platforms themselves: X (Twitter), Facebook, Instagram, LinkedIn and YouTube
• advertisements or spam
• inclusion of confidential correspondence with Cats Protection or other organisations 

If a post breaks the rules listed above or could be distressing or upsetting to others, we are likely to hide and/or delete it.  

In addition, where necessary, dependent on frequency, scale or content posted, we reserve the right to take action and ‘ban’ or ‘block’ users who persistently break these rules, repeatedly tag or contact Cats Protection in a hostile manner or attempt to impersonate an individual or organisation without their consent.  

When we need to take action, we reserve the right to extend this across other Cats Protection social media channels, 

Please note, we are unable to give veterinary advice about specific cats via social media. If you are worried about changes in your cats’ health or behaviour, please contact your vet as soon as possible. 

If you have questions about rehoming, our services, fundraising or need further advice, you can call our national information line on 03000 12 12 12 or email info@cats.org.uk 

If you have any questions about our moderation guidelines or are concerned that someone is using our pages inappropriately, you can email social@cats.org.uk.