Corporate partners


PURINA® has partnered with Cats Protection for more than 35 years and throughout this time we have received support for a variety of our initiatives and campaigns to promote responsible pet ownership. In 2017 we launched a joint campaign called Every Cat Deserves to help raise awareness about pet adoption and our partnership. As part of the campaign PURINA® provided a million meals for cats in our care.

We are delighted to have Purina® as official sponsor of the 2017 National Cat Awards for the sixth time and we are pleased that their support will continue for a further four years until 2021. As a sponsor PURINA® sends communications to their customers to encourage submissions to the National Cat Awards and increase the awards’ awareness and reach.

PURINA® also provides subsidised food for cats in our care at adoption centres and branches across the country.


Petplan has supported Cats Protection for over a decade. Thanks to this partnership, Petplan has given over £5 million to Cats Protection providing us with valuable funds to continue our work helping to care for and rehome cats across the UK.

Petplan® have also supported our Manifesto for Cats and Welsh Manifesto for Cats.

Petplan® is a trading name of Pet Plan Limited who administer the cover and Allianz Insurance plc who provide and underwrite the cover.

Pets at Home & Support Adoption For Pets

In 2006 Pets at Home founded its own independent charity, Support Adoption For Pets, and both are big supporters of Cats Protection.

The charity offers Grant Funding and partners our branches with their local stores for fundraising and awareness events. Pets at Home also donate stock supplies and run annual fundraising weekends for Cats Protection across all stores. Together with the proceeds from the five fundraising weekends we have now raised more than £200,000! We also continue to be supported through Pets at Home’s Very Important Pets Club (VIP Club). Find out more here.


Ceva has supported Cats Protection for over 10 years through sales of their FELIWAY® CLASSIC diffuser. They have previously sponsored our CatMatch app and our Veterinary Guide. In addition, they have contributed funding towards our new homing centres in Ferndown and Mitcham.

Over the next three years they will be contributing funds to a new centre and to The Behaviour Guide. For more information about FELIWAY® products, click here.

Simon’s Cat

Creator of the popular animations and comics, Simon’s Cat kindly provided the designs for our charity pin badges, which were sold during the last three Cats Protection fundraising weekends at Pets at Home stores and they have donated designs for our Christmas card range.

They have worked with us to produce a series of eight short videos titled Simon’s Cat Logic which feature Cats Protection explaining why cats often behave the way they do, alongside their well-known animations.

To accompany the Simon’s Cat Logic YouTube series, a new Simon’s Cat series has now been launched called Simon’s Cat Care with Nicky, which focuses on welfare issues and gives practical tips on how best to care for cats which can be viewed here.

Sure Petcare

The manufacturer of a range of microchip cat flaps and feeders, SureFlap kindly offers a 15% discount to Cats Protection supporters on all their products – please visit this page to find out more. By using this discount code they will also donate 15% of each purchase price to Cats Protection.

We are also kindly supported by Verdo Cat Litter, DMS, Animalcare, Brosch Direct and Merial and thank you to the many others who support our work through corporate partnerships.

For more information on how your company can work with us, please click here or contact our Corporate Partnerships team on 01825 741 203 or via email